Interactive Voice Response System (IVRS) is an automated telephony system that interacts with callers, gathers information and routes calls to the appropriate recipient. An IVR application provides pre-recorded voice responses for appropriate situations, keypad signal logic, access to relevant data and potentially the ability to record voice input for later handling. Using computer telephony integration (CTI), IVR applications bring in efficiency in terms of call handling. Generally an IVR system consists of telephony equipment, software applications, a database and the supporting infrastructure.

Types of IVRS calls in mKisan

Outbound Calls – These are used for obtaining feedback of farmers regarding the advisories they are receiving from experts and also on the quality of information being given to them by KCC agents. A farmer can rate the advisory or answer given by KCC agent on the scale of 1 to 5. This service is available in 12 different Indian Languages.

Inbound Calls - Farmers or all other stakeholders can call this number (022-67870177) for giving useful feedback on the services or for obtaining any information from a predefined menue.